Indian cricket icon Virat Kohli has acquired a significant stake in AgilitAS Sports, a fast-growing sports performance and data analytics startup. The acquisition, amount undisclosed, marks a strategic move into the sports-tech space for Kohli. Abhishek Sharma, former RCB all-rounder, joined AgilitAS as an investor and brand ambassador. The twin investments will strengthen AgilitAS’s reach among elite athletes and teams.
What AgilitAS Does
- Founded in 2020 by sports scientists and data experts, AgilitAS offers training analytics, athlete performance insights, and customised fitness plans.
- The platform uses wearables, video tracking, and AI analysis to monitor parameters like speed, agility, recovery, and biomechanics.
- Its clientele includes state cricket teams, academies, and professional football and athletic clubs, both in India and abroad.
Why Kohli’s Investment Matters
- Virat Kohli is a major influencer in Indian sports.
- His entry into AgilitAS adds credibility and visibility.
- It highlights a trend where athletes back performance-tech startups that mirror their commitment to data-driven training.
- Kohli’s ambition for excellence aligns with AgilitAS’s mission to elevate training standards across sports.
Abhishek Sharma Joins the Team
Former India U19 captain and IPL standout Abhishek Sharma has also joined the startup as an investor.
He will serve as a brand ambassador and actively promote AgilitAS among young cricketers and academies.
His involvement underscores the brand’s focus on the next generation of athletes and youth platforms.
Strategic Focus and Growth Plans
With fresh capital and advisory support, AgilitAS aims to:
- Expand the athlete network across cricket, athletics, football, and badminton.
- Scale into 50+ academies and pro teams by next year.
- Develop next-gen wearables tuned for Indian athletes.
- Enter global markets by partnering with international training centres.
The funding is expected to aid product R&D, strengthen data analytics, and improve UX/UI in its app and dashboard.
Market Context: Sports-Tech in India
The Indian sports-tech sector is growing fast. Investment in areas such as analytics, e-sports, wearables, recovery tools, and virtual training is on the rise.
Next-gen training platforms are helping athletes improve with personalised data and remote coaching.
AgilitAS is now among a new wave of startups supporting professional teams and amateur athletes with science-backed tools.
Power of Athlete Investors
Athlete investors like Kohli and Sharma bring more than just capital:
- Credibility: Fans and users trust platforms backed by top athletes.
- Access: They help open doors to teams, academies, and training centers.
- Mentorship: They provide shape training, product design, user features, and marketing.
These relationships can fuel adoption and scaling into new sports verticals.
What This Means for AgilitAS
- Accelerated growth: Athlete support drives faster market expansion.
- Brand positioning: AgilitAS becomes a leading name in sports analytics, not just another startup.
- Product enhancement: Athlete feedback improves wearable features, data visualisation, and usability.
Founders’ Vision
Co-founders Dr. Rohit Verma and Aisha Lahoti said:
“We built AgilitAS to democratize elite athletic performance. With Virat and Abhishek supporting us, we can scale faster and better impact athlete journeys.”
They aim to create a comprehensive athlete development ecosystem, from grassroots to professional leagues.
The Road Ahead
AgilitAS will shortly launch an upgraded app, featuring AI-powered coach dashboards and enhanced training suggestions.
The startup also plans pilot programs in NDA army sports centres and with I-League football clubs.
They are exploring a tie-up with an international wearable-tech firm to co-brand a wearable device.
Final Take
Virat Kohli and Abhishek Sharma’s backing is a major step for AgilitAS Sports. It combines star power with data-driven ambition.
The startup is now better positioned to lead India’s athlete-performance tech boom. With elite support and new capital, AgilitAS aims to improve sports training using analytics, benefiting everyone from young hopefuls to professional athletes.
