UK-based The Real Pizza Company has officially entered the Indian market with the launch of its first outlet in Bangalore. The brand is known for serving authentic wood-fired pizzas and aims to bring a fresh and flavorful experience to Indian customers.
The newly opened store is located in the city’s vibrant Indiranagar neighbourhood, a popular food and nightlife hub. This marks the beginning of the company’s expansion plan in India, which includes opening multiple outlets across metro cities in the coming years.
Focus on Authentic Wood-Fired Pizzas
The Real Pizza Company stands out for its handmade dough, traditional cooking methods, and use of natural ingredients. The brand specialises in Neapolitan-style wood-fired pizzas, prepared in ovens imported from Italy.
There is a growing demand for artisanal and premium pizzas in India. Hence, the company sees significant potential in targeting young urban consumers who are looking for high-quality, global food experiences.
Plans for Expansion
According to senior executives, India is a strategic market for the brand’s international growth. The company is currently exploring franchise partnerships and city-specific launches to scale operations in the country.
The Bangalore outlet is designed with a casual yet contemporary ambience, aiming to attract both dine-in and delivery customers. Online ordering will also be available via major food delivery platforms.
India’s Growing Appetite for Gourmet Pizza
India’s pizza market has seen robust growth, especially in urban centres. Rising consumer spending, changing food preferences, and increasing exposure to international cuisines are driving the demand for premium pizza chains like The Real Pizza Company.
The brand’s entry adds to the growing competition in the space, which includes established names like Domino’s, Pizza Hut, La Pino’z, and Oven Story.
