Indian cricket captain and investor Rohit Sharma has made a strategic investment in Prozo Integrated Logistics, a fast-growing supply chain technology firm. The announcement comes as India’s logistics sector experiences rapid digital transformation, driven by e-commerce expansion.
Why Rohit Sharma Joined the Prozo Story
Rohit Sharma is not just a sports icon but an emerging angel investor. His portfolio includes stakes in startups focused on automation and wellness. Investing in Prozo signals his growing interest in high-tech, scalable businesses. He believes that tech-driven supply chains are shaping the future of commerce in India.
What Prozo Does
- Prozo is a full-stack supply chain platform.
- It offers a mix of warehousing, transportation, logistics management, and SaaS tools for brands.
- Its clients include over 150 growing and enterprise-level companies across India.
- The startup operates a national network of omnichannel fulfilment centres and a control tower for end-to-end logistics.
Prozo’s Growth Path
Since its launch in 2015, Prozo has focused on technology-led logistics. It raised ₹45 crore in a pre-Series B round in early 2023, led by Sixth Sense Ventures with participation from JAFCO Asia. Funds were used to expand warehousing, onboard more clients, and enhance its SaaS platform.
In March 2022, Prozo raised ₹76 crore in Series A funding. Again, Sixth Sense led the round, joined by JAFCO Asia and other investors. The round supported tech upgrades and expansion into new markets.
To date, Prozo has secured over ₹130 crore in funding and operates across multiple fulfilment centres nationwide.
The Logistics Boom and Prozo’s Role
India’s logistics sector is booming. With e-commerce and D2C brands multiplying, efficient delivery is essential. Prozo’s integrated platform helps businesses scale operations quickly with analytics, technology, and infrastructure.
Its “prozo.com” interface allows brands to manage inventory, track shipments, and optimise costs using real-time dashboards. Industry analysts note that Prozo gives startups the logistics efficiency previously limited to large enterprises.
Investment Significance
Rohit Sharma’s investment is both a statement of confidence and a strategic move. His support brings visibility to Prozo, potentially unlocking opportunities for partnerships and client acquisition.
This is especially meaningful for a tech-led supply chain firm. The market responds well when public figures invest in emerging startups. Sharma’s endorsement joins investor trust in Prozo’s business model and potential.
What This Means for Prozo
Increased Capital for Expansion
- Funds will support expansion into new cities and warehouse infrastructure.
- Prozo plans to deepen integration with Indian brands, both D2C and legacy companies.
Market Boost
- Celebrity investment draws media attention and enhances Prozo’s brand profile.
- It could attract further institutional funding or strategic partnerships.
Leadership Support
- Sharma’s business experience and public platform strengthen Prozo’s leadership bench.
- His backing underscores Prozo’s alignment with fast, scalable, and tech-driven growth.
Spotlight on Founders
Prozo was founded by Dr. Ashvini Jakhar, a former naval officer turned logistics innovator. Under Jakhar’s leadership, Prozo built its pan-India network, offering enterprise-grade logistics on a pay-per-use basis. Dr. Jakhar credits Sixth Sense for strategic support during growth phases.
Looking Ahead
With Rohit Sharma on board, Prozo is well-positioned to accelerate growth. The startup aims to tap into India’s ₹$200 billion logistics market by offering cutting-edge technology and efficient distribution capabilities.
Expect the company to expand into key industrial and urban centres, integrate advanced analytics into its platform, and possibly explore international expansion. Sharma’s investment might also trigger further growth-stage capital flows.
Read: Top Active Angel Investors in India
Final Take
Rohit Sharma’s decision to invest in Prozo highlights the importance of logistics tech in India’s digital economy. His support validates Prozo’s vision to democratise supply chain solutions for brands of all sizes.
For Prozo, this investment marks a memorable milestone, adding star power and capital fuel. For Sharma, it signals his evolution as an investor focusing on strategic, scalable, and tech-driven businesses.
