Co-founded by Parvinn Dabass and Preeti Jhangiani of Swen Entertainment, Pro Panja Season 2 recorded its most impactful tournament viewership with a successful telecast reaching 250 million people this year across various media touch points , compared to 185 million households last season. Pro Panja Season 2 also secured the highest social media viewership of 150 million plus, garnering record live content viewership on social media platforms, including the Pro Panja League’s official Instagram page. Season 2 was shown on Sony Ten 3, Doordarshan Sports and streamed on FanCode in India and outside of India was streamed on Triller TV and SportsVot.
The viewership build up began on Day 5 of the Pro Panja event, where the tournament achieved standout traction, driven by the Jaipur vs Sher-e-Ludhiana clash and the Rohtak vs Mumbai Muscle clash.
The most dominant domestic markets were North India (Punjab, Haryana, Himachal, J&K & Chandigarh) with 20% share, while 24% from North East states &
16% from Maharashtra & Goa.
Delhi, Hyderabad and Mumbai led metropolitan traction, despite the event being staged in Gwalior.
This season featured marquee arm-wrestling bouts across men’s, women’s, and para categories. In August alone, the league drew over 100 million views on Instagram and more than 150 million across social media. This rise highlighted the sport’s rising popularity, strengthening fan loyalty and firmly positioning arm-wrestling as a mainstream sport. This success has attracted new audiences, increased fan loyalty, and highlighted some of the strongest arm wrestlers in the sport. This widespread popularity has amplified fan loyalty and cemented arm-wrestling as a mainstream sport.
Parvinn Dabass, Co-founder of the Pro Panja League, reflected on the landmark achievement, “This unprecedented success, reaching 250 million people across platforms, is definitive proof that arm-wrestling has entered the mainstream. Our initial goal was to professionalize India’s traditional sport, and the performance of Season 2 shows we’ve accomplished just that, with our athletes becoming inspirations for a new generation. Now, with our sights set on a global footprint, including international participation planned for Season 3, we are building a stage unlike any other.”
Preeti Jhangiani, President of the People’s Arm Wrestling Federation India (PAFI) and Co-founder of the Pro Panja League, spoke on the league’s widespread appeal, “The incredible reach across both social media and television is a true testament to the passion of our dedicated athletes and fans. As we continue to build this platform, we are committed to upholding the sport’s highest national and international standards. This phenomenal viewership proves the global recognition of Indian arm-wrestling is soaring, and we are thrilled to showcase our talent to the entire world.”
Season 2 marked the highest social media visibility and television viewership ever for an arm-wrestling sport. The dates and venue for Pro Panja Season 3 will be announced soon, with the aim of taking the sport to global households and amplifying its reach further.
