Agri-consumer goods startup Eggoz has successfully raised $20 million in a new equity funding round. The investment was led by investors Avniv Ventures and Prime Ventures, with additional support from early backers including Thrive Capital, Goodwater Capital, Whiteboard Capital, and Falcon Edge. The company plans to use this capital to strengthen its market presence, enhance its supply chain, and fund brand marketing, aiming to serve more health-conscious consumers across India.
Eggoz at a Glance
- Founded in 2017 by childhood friends Hritik Malhotra, Dheera Rana Dewangen, and Saumil Ramchandani.
- Focused on pasteurised liquid eggs, sterilised chicken eggs, quail eggs, and ready-to-eat snack lines.
- Operates over 350 franchise kiosks and counters across 110+ cities, serving B2C and institutional clients such as fitness centres, hotels, airlines, and cloud kitchens.
- The startup’s products are known for their quality, safety, and convenience, targeting consumers who want healthy, high-protein food without the hassle of cooking or refrigeration.
What the Funding Will Support
The newly raised funds will be deployed across multiple fronts:
1. Supply Chain and Cold Storage Enhancements
- Invest in more production facilities near farms to source fresh eggs nationally.
- Expand cold-chain infrastructure to serve Tier 2 and Tier 3 cities efficiently.
2. Retail Expansion and Franchise Growth
- Scale the kiosk and counter network from 350 to over 800 locations by 2026.
- Introduce mini-franchises and quick-selling outlets at malls, gyms, and transit hubs.
3. Brand Building and Marketing
- Run health-focused ad campaigns highlighting the benefits of liquid and quail eggs.
- Increase awareness via online platforms, partnerships with nutritionists, and sampling at events.
4. New Product Innovation
- Launch ready-to-eat protein snacks such as egg bites, omelette cups, and packaged egg whites.
- Introduce value-added protein blends, like egg-protein drinks and spreads, by early 2026.
Eggoz’s Growth Trajectory
Since 2018, Eggoz has exited the pilot phase to become a recognised brand in the high-protein foods space. Its liquid egg products transformed the food scene, allowing customers to enjoy eggs directly in smoothies, oats, and shakes while bypassing shell-breaking and cooking.
In FY24, Eggoz reported a 30% year-on-year growth in revenue and crossed ₹50 crore in sales. The company estimates it will touch ₹100 crore in revenue by 2026, driven by expanded retail distribution and the launch of new products.
Investor Backing
- Avniv Ventures praised Eggoz’s “asset-light, scalable model and core sustainability focus”.
- Prime Ventures highlighted the founder team’s execution capabilities and the consumer trend toward easy, healthy food.
- Existing investors reaffirmed their confidence by participating in the round to support Eggoz’s next phase.
Market Landscape and Demand
India’s health and wellness food market is on a strong upward trajectory. Growing middle-class income, increased fitness awareness, and higher consumption of protein are fueling demand. Eggoz positions itself by offering controlled portions of liquid egg whites, pasteurised options, and novel protein snacks, appealing to working professionals, dieticians, and gym-goers.
Competitors exist in the unorganised egg and dairy market, but Eggoz stands out with standardised quality, branding, and convenience-led distribution, from micro-kiosks to e-commerce.
Strategic Focus Going Forward
- Retail Penetration: Expand first in major metro clusters (Delhi NCR, Mumbai, Bengaluru, Hyderabad), then Tier 2 & 3 cities.
- Product Diversification: Build a healthier snack portfolio using egg-base and other protein sources.
- Institutional Channels: Strengthen deals with cloud kitchens, gyms, hospitals, and airlines.
- Tech Integration: Implement consumer-facing mobile apps for order tracking, subscription services, and loyalty programs.
Founders on the Road Ahead
Co-founder Dheera Rana Dewangen remarked:
“This round enables us to double down on supply-chain and brand efforts. We see immense regional opportunity in protein consumption across India.”
Another co-founder, Saumil Ramchandani, added:
“We aim to build a full ecosystem—from liquid eggs to finished protein snacks—helping people choose healthier food without compromise.”
Why the Funding Matters
Eggoz’s significant fundraise highlights investor confidence in India’s protein-rich convenience food segment. The company’s plan to scale through strong distribution, franchise-led growth, and new product lines positions it as a major player in agri-consumer innovation.
With robust backing, an experienced founding team, and an aggressive expansion strategy, Eggoz targets ₹300 crore in revenue by FY27 while ramping up its footprint in urban and emerging Indian markets.
