Indian lifestyle-electronics brand Dylect has set an ambitious target to reach ₹1,000 crore in annual revenue by 2027. The homegrown company plans to fuel this growth through aggressive offline expansion and a broadened product line-up.
Strong Start: ₹33 Crore in First Year
Founded in 2020 by serial entrepreneur Anuj Bhatia, Dylect made its debut with a range of utility-first products. These included automotive essentials like tyre inflators and pressure washers. The company crossed the ₹33 crore (€4 million) revenue mark in its first year, driven by early traction on Amazon India.
In 2023 alone, Dylect sold over 100,000 units and achieved a 12% market share in the electric pressure washer segment. Its distinctive products, such as the “Air Hawk” tyre inflator and solar-powered lighting, quickly became Amazon bestsellers.
New Ambitions: ₹400 Crore by 2025
Dylect has committed over ₹100 crore in investment toward R&D, manufacturing, and market expansion. The company expects to achieve ₹400 crore in annual revenue by 2025, with a product line covering auto and lifestyle categories.
The roadmap includes:
- Expansion into solar lighting, home appliances, and consumer tech.
- Partnering with Amazon while building its direct-to-consumer (D2C) channels.
- Seeking ₹200 crore in fresh funding to support backend scaling.
Offline Retail: A Strategic Shift
Recognising the importance of physical presence, Dylect plans to launch a network of offline stores. This complements its digital strategy and enhances brand visibility:
- Open flagship stores in key metros like Delhi, Mumbai, and Bengaluru.
- Enter Tier II and III cities through multi-brand outlets (MBOs).
- Offer product demos and in-person purchases to build customer trust.
These stores will showcase products like pressure washers, solar lights, and tyre inflators in a real-life setting.
Tech-Driven Product Innovation
Dylect emphasises innovation in product design and user experience. Its “Think Beyond” philosophy focuses on creating solutions that simplify daily life.
The company’s product lineup includes:
- High-pressure washers
- Portable tyre inflators
- Solar street and garden lights
- Portable fans and vacuum cleaners
Dylect integrates smart features and minimalist design into all products. This innovation is supported by ₹100 crore in R&D and a growing in-house manufacturing setup.
Market Opportunity & Competition
India’s lifestyle-electronics market is growing fast, particularly for premium, functional devices bought online. Dylect’s success underlines this trend. The company competes with global players but differentiates itself through automation-first, reliable, and eco-friendly offerings.
By blending D2C, Amazon presence, and offline retail, Dylect aims to secure a strong position in both urban and regional markets.
Leadership & Vision
Anuj Bhatia, Dylect’s founder, brings experience from founding e-commerce aggregators. He has positioned Dylect as a design-first and purpose-driven brand targeting aspirational consumers.
Dylect claims over 20% consistent month-on-month growth in site traffic and conversions. It is now scaling operations and building manufacturing capacity.
The Road Ahead: From ₹33 Crore to ₹1,000 Crore
- Short-Term (By 2025): Reach ₹400 crore through product expansion and omnichannel presence.
- Mid-Term (By 2027): Scale to ₹1,000 crore with retail footprint in metros and MBOs.
- Funding Plan: Raise ₹200 crore for backend infrastructure and category expansion.
- Potential IPO: With scale and profitability, Dylect may consider a public listing by FY29.
Takeaway
Dylect’s rapid growth reflects changing consumer preferences for smart, functional lifestyle products. By combining technology, design, and widespread distribution, both online and offline, the brand aims to transform from an Amazon success story into a ₹1,000 crore consumer electronics leader in India.
