Domino’s Pizza, operated in India by Jubilant FoodWorks Ltd, has announced a major expansion plan. The company aims to double its store count from the current 2,000 to 4,000 outlets across the country over the next five to six years.
This ambitious goal reflects Domino’s growing confidence in the Indian food services market, which has shown strong demand in both metro cities and smaller towns.
Rapid Growth Strategy
Domino’s sees significant potential in expanding its footprint in tier-2, tier-3, and even smaller cities. The brand has already established itself as the largest quick-service restaurant (QSR) chain in India, and it now wants to deepen its reach and accessibility.
According to company executives, the expansion will be supported by investments in supply chain infrastructure, hiring, and localised marketing to suit diverse regional tastes.
Focus on Value and Technology
To support its growth, Domino’s is focusing on improving customer experience through digital ordering, delivery optimisation, and value-for-money meal options. The brand has also introduced innovative offerings like desi-flavoured pizzas to appeal to Indian taste buds.
Domino’s India app and online platform continue to drive a large share of sales, highlighting the importance of technology in its business model.
QSR Market Outlook
India’s QSR segment is witnessing rapid growth, driven by urbanisation, changing lifestyles, and increasing internet penetration. Domino’s sees this as the right time to scale aggressively and cement its leadership position in the category.
With more outlets, Domino’s expects to not only increase revenue but also create thousands of new jobs across various states.
