Toyota Sep 2025 Sales Analysis – Innova, Hyryder, Glanza, Fortuner, Camry

GaadiWaadi –

Led by the top-selling Innova series, TKM posts a healthy growth in September 2025, partly thanks to the reduction in GST rates and onset of Navratri last month

Toyota Kirloskar Motor (TKM), the Japanese automaker’s Indian joint venture, saw a strong uptake for new cars in September this year. The company’s sales grew by 14% year-over-year last month, as per retail sales data from Autopunditz.

TKM delivered 27,089 cars last month, which, compared to September 2024, marked a growth of 3,287 units. The Innova series, consisting of the body-on-frame Crysta model from the second generation and the monocoque Hycross model from the third generation, remained its staple product, outselling almost all other cars by a big margin. It contributed 9,783 units to TKM’s September 2025 sales, marking a 21% year-over-year growth (September 2024: 8,052 units).

All the other cars TKM delivered in high volumes were mostly rebadged or reskinned Maruti Suzuki models. For instance, the second-highest-seller was the Urban Cruiser Hydryder, a mechanical cousin of Maruti Suzuki’s Grand Vitara. The company delivered 7,608 units of this model last month, 41% more than in September 2024 (5,385 units).

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Ranking third on the internal sales chart was the Glanza, which is just a rebadged version of Maruti Suzuki’s Baleno. TKM sold 3,299 units of this model in September 2025, 2% more than in the same month last year (3,246 units). The only true Toyota apart from the Innova models to log a four-digit sales figure last month was the Fortuner. TKM delivered 2,783 units of the large SUV, 13% more than in September 2024 (2,473 units).

Next on the list was the Urban Cruiser Taisor, Toyota’s version of the Maruti Fronx. TKM sold 2,297 units of the sub-4 metre coupe-styled SUV in September 2025, 1% more than in the same month last year (2,278 units). The Rumion, which is similarly related to the Maruti Ertiga, saw a sale of 829 units last month, marking a 58% year-over-year decline (September 2024: 1,968 units).

Also Read: Toyota Garners Over 31,000 Unit Sales In Sep 2025, Thanks To GST Reforms

The Hilux, unlike the Fortuner derived from it, is not a popular model in our market. TKM delivered just 219 units of the pickup truck last month, although compared to the same month last year (186 units), sales were up 18%. The Camry, currently the last remaining model in its segment in India, contributed just 137 units to TKM’s September 2025 sales.

The hybrid sedan saw a modest 8% year-over-year growth (September 2024: 127 units). Higher up in the line-up, Toyotas with eight-digit prices sold in even fewer numbers. The Vellfire recorded 107 in sales last month, up 23% year-over-year (September 2024: 87 units). As for the Land Cruiser 300, TKM did not deliver a single unit in September last year, but this year, it shipped 27 units.

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