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The newly launched Tata Harrier EV gets a special loyalty bonus of Rs. 1 lakh for the existing customers of Tata EVs
Tata Motors has introduced a new round of EV-specific benefits for the month of July 2025 in India. While the discount offers vary from one model to another, the underlying focus is to lure in new customers as direct savings, loyalty bonuses and temporary charging support for select buyers are being provided across several places.
It must be noted that the discount schemes will differ based on the location and availability. At the top end of the EV portfolio, the newly launched Harrier EV carries no cash discount or exchange scheme. Instead, existing Tata EV owners are being offered a loyalty reduction of Rs 1 lakh. The benefit is available only to those upgrading from within the brand’s electric range.
The five-seater midsize electric SUV is available with 65 kWh and 75 kWh battery options with the real world range going up to 505 km between charges. It also boasts several segment-first features and emphasises off-roading with an AWD configuration. The Curvv EV also joins the list with a combined benefit of up to Rs 50,000 through exchange and loyalty.
Also Read: Car Sales Analysis June 2025 – Maruti, Hyundai, Tata, Mahindra, Toyota
Tata EVs | Cash Discount | Exchange Bonus | Additional Benefits |
---|---|---|---|
Tata Tiago EV LR | Rs 20,000 | Rs 20,000 | – |
Tata Punch EV | Rs 20,000 | Rs 20,000 | – |
Tata Nexon EV | – | Rs 30,000 + Loyalty bonus | Free charging for 6 months |
Tata Curvv EV | – | Up to Rs 50,000 + Loyalty bonus | Free charging for 6 months |
Tata Harrier EV | – | – | Rs 1 lakh special loyalty perks for existing Tata EV owners |
In addition, Tata provides free public charging support for up to 1,000 units over a period of six months at Tata Power stations. Meanwhile, buyers of the Nexon EV are being extended a Rs 30,000 exchange bonus along with loyalty benefits. The compact e-SUV also gets six months of fast charging access via Tata Power, capped at 1,000 units.
In the entry-level EV segment, both the Tiago EV LR and the Punch EV carry a flat Rs 20,000 cash benefit coupled with an equal exchange bonus of Rs 20,000. Neither of the two comes with public charging offers. Tata is currently working on a facelifted avatar of the Punch EV while the all-new Sierra range is also under development.
Also Read: Tata And MG EVs Top Electric Car Sales Chart In FY2025

The Sierra’s comeback will be via an electric variant before the arrival of the ICE version, powered by a new 1.5L turbo petrol and a 2.0L diesel engine.
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