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The production version of the first model from the Tata Avinya series will be introduced this calendar year in India
Tata Motors is laying the groundwork for its flagship electric vehicle programme yet with the Avinya nameplate set to be the flag-bearer in the future EV plans. Confirmed recently, the first production-ready Avinya model is scheduled to arrive before the end of this calendar year after multiple speculations around its launch timeline being postponed.
To support the transition, the company has committed a substantial investment of around Rs. 16,000 to Rs. 18,000 crore between FY25 and FY30. The said capital will be channelled into new EV platforms, new vehicle technologies, supplier localisation and a rapidly expanding charging ecosystem. The Avinya series will be positioned as a standalone portfolio with Tata’s future-facing design and software-led architecture.
Before Avinya takes centre stage, Tata will strengthen the bridge between its mass-market EVs and premium models. Products such as the Sierra EV, arriving in early 2026, along with the updated Punch EV, will play a crucial role in this transition. Tata’s confidence stems from its strong performance in India’s electric passenger vehicle space over the past five years.
The Avinya range, however, will follow a very different philosophy. The first model is expected to be either a premium SUV or a sportback-style vehicle with additional body styles planned over time. Unlike Tata’s existing products, Avinya vehicles are likely to be sold through a blended retail model that combines physical experience centres with a digital-first buying phase.
The Avinya models will not be restricted to a single battery chemistry – allowing the brand to evaluate alternatives beyond LFP depending on range expectations, charging speeds, safety requirements and packaging. Development is also being supported by technical collaboration with Jaguar Land Rover, particularly in software integration and other areas.
Tata aims to establish nearly 40,000 charging points by 2027 through partnerships under an open collaboration framework. Further ahead, the company has outlined a vision of reaching one million chargers nationwide. The company has already achieved over 50 per cent domestic value addition at the tier-3 supplier level helping it qualify for PLI incentives.
Used EV batteries are being repurposed for renewable energy storage – adding a circular economy dimension to the strategy. With its EV market share currently hovering between 40 and 45 per cent, Tata Motors believes the Avinya programme could help push that figure closer to the 45–50 per cent range in the coming years.
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