Fashion jewellery brand Sukkhi aims to open 100 retail outlets across India in the next three to five years. The goal supports its ambition to achieve ₹500 crore in annual revenue by 2030. This strategy marks a shift towards building a meaningful offline presence alongside its online success.
From E-Commerce Star to Omnichannel Retailer
Launched in 2012 by Bharat Navlakha and co-founders, Sukkhi first gained traction online. Within two years, it became the top-selling fashion jewellery brand on major platforms like Amazon, Flipkart, and Snapdeal.
The brand expanded its product lines rapidly, offering over 10,000 unique designs in ethnic, contemporary, and bridal jewellery. It launched its website in 2016 and opened its first physical store in Jalgaon in 2017. Later, it rolled out kiosks and exclusive outlets in cities including Pune, Kolkata, Indore, Thiruvananthapuram, Mumbai, and Bangalore.
Offline Expansion: Strategy and Roll-out
To reach ₹500 crore annually, Sukkhi intends to scale its offline presence significantly. Plans include:
- Opening 100 stores across metro and Tier II/III cities.
- Using shop-in-shop models inside malls and multi-brand outlets.
- Launching company-owned stores and franchised kiosks.
This omnichannel plan aims to blend online convenience and offline accessibility. Strategic locations will include premium malls, high streets, and community hubs. Physical outlets will reinforce customer trust and offer a tactile jewellery shopping experience.
Driving Growth Through Product & Customer Reach
Sukkhi targets a diverse customer base. It includes young professionals, newlyweds, occasional shoppers, and gift buyers. Its catalogue ranges from lightweight daily wear to bridal sets and men’s accessories.
The brand emphasises affordability and design. Products are priced to match changing tastes, including temple-style jewellery, kundan, and modern minimalistic pieces. Timely collections for festivals and weddings further boost sales.
Strong Digital Roots and Operational Backbone
Sukkhi’s online identity remains central. It maintains a popular website and sells through leading marketplaces while maintaining tight control of branding, images, policy, and customer service.
Logistics and inventory systems are data-driven. The brand uses analytics to manage SKU-wide availability and delivery. This backend strength supports both e-commerce and the planned retail scale-up.
Growth Targets and Financial Outlook
With 100 stores and omnichannel operations, Sukkhi projects revenues nearing ₹500 crore by 2030. This marks a substantial leap from its current ₹200–300 crore standing. Retail expansion and online sales are set to drive margins and brand equity.
Leadership also aims to achieve profitability by optimising store operations, balancing owned and franchise formats, and maximising cross-channel synergies.
Read: How to Open a Tanishq Jewellery Franchise Store in India
Industry Potential and Competitive Landscape
India’s fashion jewellery market is growing rapidly. The organised segment is projected to grow at a 15–20% CAGR and reach over USD 145 billion by 2028. Consumers are increasingly opting for style and affordability beyond gold.
Competitors include brands like Voylla, Zariin, and Voylla, which combine online and offline channels. However, Sukkhi’s extensive design catalogue, marketplace mastery, and offline expansion position it to capture market mindshare.
Leadership Vision & Team Insight
Sukkhi’s executives underscore their confidence in omnichannel retail. Stores will offer hands-on experiences, returns flexibility, and jewellery try-ons, addressing common online shopping barriers in this category.
Franchisees will benefit from brand credibility, curated inventory, and technical support from Sukkhi. Physical stores will also host events and promotions during festive and wedding seasons.
Operational Actions Underway
- Site Selection: Flagship stores in Delhi NCR, Mumbai, Bengaluru, and Kolkata are in advanced lease discussions.
- Store Formats: Mix of large-format brand outlets and smaller kiosks in shopping districts.
- Staff Training: Employees to receive jewellery styling and product education to enhance the in-store experience.
- Marketing Tactics: Omnichannel campaigns will blend digital outreach with local PR and in-store activations.
Supporting Franchise and Retail Ecosystem
Sukkhi plans a hybrid format: company-owned flagship stores and franchise partnerships. This allows faster market reach with less capital risk.
Franchisees will receive support for inventory selection, visual merchandising, supply chain systems, and marketing.
Key Roadmap Milestones
| Time Frame | Milestone |
| 2022–2023 | ₹200–300 crore revenue with ~14 stores |
| 2025 | 40–50 stores, mature online-offline synergy |
| 2027–2028 | Expansion to 100+ outlets and ₹500 crore revenue |
Conclusion
Sukkhi’s bold plan to open 100 stores and hit ₹500 crore in five years blends its online leadership with a deep offline footprint. By uniting digital expertise with in-person reach, it aims to grow its customer base, reinforce trust, and drive profitable growth.
If the brand executes well, Sukkhi may emerge as a category leader for accessible fashion jewellery, offered seamlessly online and in striking new retail locations across India.
