JSW MG Motor Launches ‘EV Sahi Hai’ Campaign to Bust Myths and Promote Electric Mobility
JSW MG Motor India has officially launched ‘EV Sahi Hai’, a nationwide awareness initiative designed to educate consumers about the benefits of electric vehicles (EVs) and dispel common myths surrounding them. The campaign blends real-life stories from EV owners with engaging celebrity endorsements by Bollywood actors Varun Sharma and Pulkit Samrat, making the message both relatable and impactful.
The ‘EV Sahi Hai’ initiative aims to address persistent misconceptions—such as doubts over range, charging infrastructure, cost of ownership, and performance—by presenting factual, experience-driven narratives. Through authentic customer testimonials, the campaign showcases how EVs have proven to be practical, cost-effective, and enjoyable to drive in everyday Indian conditions.
Highlighting three core pillars—economic, environmental, and experiential benefits—JSW MG Motor hopes to shift public perception towards EVs as not just an alternative, but the preferred choice for personal mobility.
- Economic: EV owners share how they have significantly reduced running and maintenance costs compared to conventional petrol or diesel vehicles.
- Environmental: Stories emphasize the role of EV adoption in reducing carbon emissions and contributing to cleaner air in cities.
- Experiential: Users highlight the instant torque, smooth performance, and quiet driving experience unique to electric mobility.
Bollywood actors Varun Sharma and Pulkit Samrat lend their star power to the campaign, engaging audiences with humor, relatability, and strong advocacy for the EV lifestyle. This strategic combination of grassroots customer voices and celebrity influence is designed to reach a wide demographic across urban and semi-urban markets.
Speaking about the campaign, a JSW MG Motor spokesperson said that ‘EV Sahi Hai’ is part of the company’s long-term mission to accelerate India’s EV adoption journey. The brand intends to complement this awareness push with continued investments in EV infrastructure, innovative financing solutions, and customer education programs.
With India’s EV market poised for rapid growth, ‘EV Sahi Hai’ positions JSW MG Motor as a proactive leader in shaping consumer mindsets, tackling hesitations, and making sustainable mobility the new normal.
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