This year’s 4th of July sales have kicked off at Adorama and B&H Photo, and as you’d expect, they feature a number of price cuts on the latest cameras from Canon, Sony, Nikon, and other leading brands.
There’s no doubt that camera prices are hurting right now due to the ongoing tariffs, but as deals editor, I can confidently say there are a few good deals still available in context.
For example, among the big brands, Nikon and Panasonic still stand out as the real value choices if you’re looking for a full-frame camera. Most Nikon prices are around $100 more than the previous record-low prices, but you still get some incredible bang for the buck with choices like the Z6 III, Zf, and Z6 II.
Meanwhile, Panasonic hasn’t hiked its prices yet, so it’s still possible to pick up the S5 II and S9 for a record-low price.
Over in Canon and Sony land, things are looking a bit bleaker. Newer bodies for these brands are currently listed with meagre price cuts or even higher prices than at launch. I wouldn’t bother with the majority of these listings, but there are still a few good deals right now if you’re willing to look at older bodies. I’ve attached more details on these deals below.
