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Genesis will target established players like Mercedes-Benz, BMW, Audi, Jaguar Land Rover and others upon arrival in India by 2027
Hyundai is set to make a decisive entry into India’s luxury car segment with its premium arm, Genesis, ending years of speculation about the brand’s arrival. Initial plans were delayed due to economic fluctuations and industry-wide disruptions but India’s growing appetite for high-end vehicles has pushed the company to fast track its arrival.
Genesis became an independent marque in 2015 quickly distinguishing itself from Hyundai’s mainstream offerings. The G90 sedan marked the beginning of the brand’s global journey, followed by the G80 and the GV70 and GV80 SUVs. In India, Genesis will target established players like Mercedes-Benz, BMW, Audi, Jaguar Land Rover, Lexus and Volvo.
The lineup is expected to include both ICE powered SUVs and fully electric models. The GV80 SUV will more likely spearhead the launch. A key part of the strategy is local assembly via the CKD route. Genesis’ arrival goes in line with Hyundai’s FY2030 roadmap which outlines 26 upcoming models in India, spanning new nameplates, full generational updates, facelifts and derivatives.
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At the Annual Report 2024-25, Tarun Garg, Whole-time Director & Chief Operating Officer, Hyundai Motor India Limited. said the luxury brand was being evaluated for India. At Hyundai India’s first Investor Meet recently, its arrival was finally confirmed. According to Hyundai, Genesis-branded luxury vehicles will follow the ‘Make in India’ approach.
In addition, Genesis’ GV80 was teased too indicating that the SUV could be the debut product. The 2025 GV80 is available in a choice of two powertrains: a 2.5-litre turbocharged four-cylinder producing around 300 hp and a 3.5-litre twin-turbo V6 delivering around 375 hp. Built exclusively with all-wheel drive and an eight-speed automatic transmission, it can tow up to 2,722 kg in some markets.
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The exterior measures about 4,940 mm in length, 1,975 mm in width and 1,715 mm tall for certain variants, giving it a stately presence. On the inside, the Genesis GV80 features a sweeping 27-inch widescreen display that integrates the instrument cluster and infotainment system. It will take on Mercedes-Benz GLE, Audi Q7 and others.
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