The Holi festival is projected to generate business worth over ₹60,000 crore this year, marking a significant 20% increase from last year’s figure of ₹50,000 crore, according to the Confederation of All India Traders (CAIT). In Delhi alone, business activity is expected to exceed ₹8,000 crore, driven by increased consumer spending and festive enthusiasm.

Markets across the country are witnessing a surge in demand for Holi-related items, including herbal colors, gulal, water guns, balloons, sweets, dry fruits, and festive apparel. The growing preference for Indian-made products has further fueled trade, with traders reporting high sales of white T-shirts, kurta-pajamas, and salwar suits, as well as T-shirts featuring “Happy Holi” slogans.

Large-scale Holi celebrations have also contributed to the economic activity. Banquet halls, farmhouses, hotels, and public parks are fully booked for Holi events, with more than 3,000 Holi Milan gatherings being organised in Delhi alone. The demand for venues has added to the overall business momentum.

The festive season has brought heavy footfall to wholesale and retail markets, with shops fully stocked and decorated for Holi. Sweets shops are experiencing a sharp rise in sales, particularly for gujiyas and other festive treats, while unique water guns and spray-based gulal are trending among children and adults alike.

With Holi celebrations around the corner, the festival is proving to be a major economic driver, benefiting traders, retailers, and small businesses nationwide.

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